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Fred has a deep understanding of state tax and fiscal issues and has been closely involved in shaping California’s technology industry policies. His expertise is evident through successes in influencing public policy and directing legislative and regulatory advocacy.

Fred’s tenure includes playing an influential role in major tax legislation including the unitary tax, tax conformity, and protection of the research and development tax credit. He has also led several statewide ballot campaigns on energy, taxation and political reform.

Prior to starting Clear Advocacy, Fred was of counsel to a national law firm and served as Senior Vice President and General Counsel for the California Chamber of Commerce. There, he oversaw the Chamber’s public policy program, including advocacy before the Legislature, regulatory boards and the courts. Initiatives included tax policy, privacy and litigation reform.

Fred has served on the boards of several organizations including the California State Museum for Women, History, and the Arts, Volunteers of California, California International Marathon and Civil Justice Association of California. He has also received an “Award of Merit,” from the Legal Aid Association of California for his work establishing California’s first right to counsel in civil cases.

Fred received a bachelor’s degree in Political Science from California State University Fullerton and his law degree from McGeorge School of Law, University of the Pacific.  He lives in Davis, California with his wife Anne.

Kevin is known for political insights, masterly assisting a diverse client base on health care, insurance and business industry issues. His hands-on approach marries personal relationships with policy insights.

Kevin’s career in politics and government affairs began as policy staff in the California State Assembly. He has lent his expertise as a senior lobbyist for a national law firm and as a named partner for a Sacramento-based lobbying firm. His legislative successes are many within the California timber industry and California hospital industry. J K Pedrotti, Inc., represents a diverse base of clients, from Fortune 20 health care companies to trade associations and small businesses and remains a successful lobbying firm.

Kevin serves as a board member of the Institute of Governmental Advocates (IGA). IGA is a voluntary, non-partisan association representing the leading professional lobbyists and lobbying firms in California’s Capitol.

A graduate of California State University at Chico with a degree in Public Administration, Mr. Pedrotti is an accomplished runner and Ironman triathlete. His personal best national caliber 2:33 marathon time caused a Sacramento newspaper to anoint him “Sacramento’s Fastest Lobbyist.”

His interest in fitness extends to pro-bono counsel in establishing the California Task Force on Youth and Workplace Wellness. Kevin serves as a Board Member of the River City Rebels competitive run club. He lives with wife, Janet in Fair Oaks, California.

Rosanna’s extensive knowledge and network within the California State Legislature and California’s political and policy landscape ensures the best outcomes for clients and California. Her vast experience working in the realm of California policy and politics, navigating complex issues and relationships with policymakers, negotiating issues impacting individuals and businesses in California are the cornerstone of her sustained success for her clients.

Rosanna has a very diverse practice which includes a large international energy company, the alternative asset management industry, local governments, startups, childcare providers and a health products manufacturer. Additionally, her practice provides expert advocacy and counsel in the energy, water, and natural resources field.

Rosanna’s career in politics began as staff in the California Legislature. She served in both the Senate and the Assembly providing her with robust policy experience and creating a broad set of relationships in both houses along with a thorough understanding of the legislative and parliamentary processes, the roles of legislative leaders, their staff and committee staff.

Prior to joining Clear Advocacy, Rosanna was a shareholder at a national law and lobbying firm, serving as Managing Partner of the Sacramento office.

Rosanna received a bachelor’s degree in Political Science from California State University Sacramento. She earned her law degree from the University of the Pacific, McGeorge School of Law while working full time in the State Senate. She lives in West Sacramento, California with her husband, two children and rescue dog, Jasmine.

Bernie formed the Corazón Agency, where he delivered strategy, creative development and integration of global brands to the U.S. Hispanic market. Prior to forming the Corazón Agency, Bernie spent a decade as Group Creative Director at Havas Worldwide. While there, he launched Havas Latino, the multicultural division of the global agency. His clients included Dish, Dos Equis, Mike’s Hard Lemonade, Craftsman, Hefty, Autozone, Cracker Barrel and Coke among other brands. Before forming Havas Latino, Bernie also led new business initiatives for many of Havas’ clients such as Dish Latino and Bel Brands. He worked across many categories, brands and media in both General and Hispanic Markets.

From 1998 to 2008, Bernie served as Art Director, Assistant Creative Director and Creative Director of Brann Worldwide/Euro RSCG Worldwide. While there he led creative for brands such as Sprint and Citibank. Earlier in his career, Bernie also worked in magazine design and branding for American Airlines, Bank of America and E-Trade. His work has been recognized with multiple advertising awards.

He is a native of Chicago’s Little Village and Pilsen neighborhoods, and is a Graduate of the University of Illinois with a BFA in Graphic Design. He received an Integrated Marketing Certificate from Northwestern University, and he participated in the Havas Next Gen Leadership Program in New York, Paris and Kuala Lampur.