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We Understand California.

Our firm specializes in comprehensive knowledge of California government, the effect on our clients, and the development and delivery of impactful engagement.

Our services include lobbying, government relations, administrative intervention, strategic consultation, and issue elevation.

Every client is serviced by a partner.

 

Our Services.

  • RELATIONSHIP BUILDING

    Creating opportunities to get to know the decision-makers

  • BUDGET ADVOCACY

    Identifying opportunities to work with state resources

  • LOBBYING

    Directing your interests before legislators, committees, commissions, regulatory authorities and key government figures

  • GRASSROOTS AND COALITION BUILDING

    Expanding support among stakeholders, communities, and like-minded partners

  • STRATEGIC PLANNING

    Navigating the landscape and issues that will impact your business matters

  • PUBLIC AFFAIRS

    Mobilizing media and local assets statewide to drive impact and influence outcomes

Our Team.

Cori Ayala

  • Cori Ayala is a prominent figure within the Capitol community, boasting a distinguished multi decade career in the California Legislature, where she served as Chief of Staff and senior staff member.

    Throughout her extensive service, which encompasses both the Senate and Assembly, Cori cultivated a vast and influential network, connecting with a wide array of legislators, primary staff in the executive branch, and key personnel in both legislative chambers.

    Cori is renowned for prudence and excels in forming diverse coalitions to advocate for or oppose legislation, regulations, and procurement on behalf of her clients.

    An expert in strategic planning, media relations, and crisis communications for Senate and Assembly members, her proficiency mirrors the demands of corporate executives responsible for brand development, messaging, and visionary long-term planning. Cori Ayala’s substantial influence within the Capitol community is widely recognized.

Debbie Daly

  • Debbie Daly’s distinguished career spans over three decades in California government and public affairs, earning her reputation as one of Orange County's premier lobbyists. She skillfully represented a diverse array of interests, ranging from innovative tech startups and influential real estate stakeholders to iconic figures like the John Wayne Family. Debbie’s impressive track record includes successful leadership in city, county, and state campaigns, alongside vital community projects.

    In her previous role as District Director for an Orange County legislator, Debbie demonstrated a unique talent for crafting solutions by connecting local needs with state policies. Through close collaboration with Tom Daly, their mutual exchange of expertise and experience brings the excellence of her regional advocacy to the State Capitol. This underscores the significance of local politics informing state-level solutions, as state leaders often generate from local positions.

Tom Daly

  • Tom Daly, a former California Assemblymember with a decade of service to his Orange County district, has a remarkable record in public leadership. Previously serving as the elected Mayor of Anaheim and Clerk Recorder of Orange County, Daly is recognized as a pragmatic leader, offering invaluable expertise for navigating government intricacies.

    During his tenure in the California State Assembly, where he chaired the Insurance Committee and Budget Subcommittee No. 4 on State Administration, in addition to being a member of prominent committees like Appropriations, Governmental Organization, and Transportation, Tom exemplified balanced governance. As a moderate Democrat, he demonstrated a unique talent for bridging divides, uniting disparate voices, and crafting solutions to complex issues.

    While Mayor of Anaheim, Daly spearheaded a multibillion-dollar expansion of the Anaheim Resort area, bolstering the Disneyland Resort and supercharging the city's tourism sector. His leadership led to exponential growth in job opportunities and skyrocketing revenue to the city.

    Tom Daly’s extensive experience and proven navigation skills uniquely position him to tackle seemingly intractable problems with productive solutions.

Peter Kellison

  • Peter Kellison has made a significant impact on California’s business, health care, and prescription drug policies, standing out as a key influencer in the state’s history.

    A seasoned lobbyist with a career directly engaging both the uppermost and technical echelons of state government, Peter has skillfully represented a diverse set of clients, from Fortune 100 companies to non-profits and small businesses. His expertise in these domains was honed through early roles in government and politics, including positions in Washington, D.C. and the California State Senate, where he rapidly ascended to leadership roles.

    In 2000, Peter founded his first specialized lobbying and public affairs firm, Kellison Company, Inc. In 2012, he joined forces with current partner, Kevin Pedrotti, to establish Clear Advocacy.

    Peter’s influence has been recognized by Capitol Weekly as “One of the most influential individuals in healthcare politics and policy in California.” Furthermore, his contributions to the pharmacy sector merited his induction into the California Pharmacy Hall of Fame; he is the only recipient outside the pharmacy profession.

    Beyond professional pursuits, Peter channels his energy into music, playing guitar in a local band aptly named “Special Interest.” He also navigates the waters of influence beyond his professional life into his passion for ocean fishing where he relishes boating, standup paddleboarding, surf fishing and, despite once being circled by a great white shark, offshore kayaking.

Kevin Pedrotti

  • Kevin Pedrotti draws from decades of diverse client interactions to provide invaluable political insights and expertly address complex public policy matters. His approach is deeply rooted in building meaningful interpersonal relationships, further enhancing his ability to meet client needs effectively.

    Kevin began his own lobbying firm, JK Pedrotti, Inc. in the early 2000s and merged his practice into partnership with Clear Advocacy. Kevin represents a broad spectrum of clients, from healthcare giants to trade associations and small businesses.

    Kevin has notably advanced governmental advocacy as an Institute for Governmental Affairs (IGA) board member, a key group for top lobbyists in Sacramento, enhancing its growth as membership committee chair.

    Kevin is an accomplished runner, exemplified by his completion of four Ironman triathlons, including the Ironman World Championship. His personal best of 2:33 earned him the title of “Sacramento’s Fastest Lobbyist,” as recognized by local media.

    Kevin and his wife, Janet, take pride in their son, Max, who serves as Deputy Chief of Staff to a member of Congress.

Get In Touch.

Let us personally guide you through
the complex matrix of California government.

1121 L Street, Suite 700 Sacramento, CA 95814

Clear Advocacy SoCal

174 West Lincoln Avenue, Suite 250 Anaheim, CA 92805